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Why We Don’t Do Black Friday or Cyber Monday Deals (and Probably Never Will )

October 10, 2024 by Alan Fuller Leave a Comment

Ah, Black Friday and Cyber Monday. Two of the most hyped days of the year. The world goes into a frenzy, people queue at ridiculous hours, and everyone’s inbox turns into a barrage of “limited time offers” and “biggest sale ever” messages. For many businesses, it’s the moment to throw on big discounts, clear old stock, and create a bit of noise.

But that’s not how we operate. As a plugin creator, we don’t fit into that bargain-hunting culture, and there are some solid reasons why. We’re not being awkward or lazy about it. Our business is simply different. Here’s why you won’t see us joining the Black Friday or Cyber Monday rush.

We Don’t Have Stock to Clear

When retailers slash prices on last year’s tech, it’s usually because they need to make space for the latest version. They have shelves full of physical products that need to go.

We don’t. Software doesn’t pile up in a warehouse or go out of fashion. The plugin you buy today is the same one you’d buy on Black Friday or any other day. We don’t have old versions gathering dust, and when we update the plugin, it’s to improve it, not to get rid of “old stock”.

You’re Not Buying Socks or Toasters

Plugins aren’t impulse purchases. Nobody browses our site thinking they might grab a plugin the same way they’d toss a pair of socks or a discounted kitchen gadget into a shopping basket. Our customers buy plugins to solve specific problems, not because the price is temporarily cut.

You’re running websites and managing projects. You don’t need a flash sale to convince you that a tool is valuable. If our plugin helps your business, then it’s worth the price any day of the year.

We Don’t Do “Bargain Fever”

The whole discount frenzy can feel like a circus. Flashing banners, countdown timers, pressure to buy right now before the clock runs out. That kind of approach might work for consumer goods, but it’s not how we want to treat our customers.

We believe in fair pricing all year round. Our prices reflect the work, development, and ongoing support behind the product. Dropping the price once a year wouldn’t be fair to the people who bought it at full price the week before. Consistency matters more to us than chasing a trend.

We Sell to Businesses, Not Shoppers

This is the heart of it. We sell business tools, not consumer products. Businesses make decisions based on long-term value, reliability, and fit, not on seasonal discounts. Your business isn’t relying on a Black Friday deal to manage costs. You invest in tools that help you run things better, and that’s what our plugins are built for.

We Respect Your Intelligence

We don’t believe in gimmicks or tricks. When you choose one of our plugins, it’s because you’ve done your research and you know what you’re buying. We’re confident in the value our software delivers. A temporary discount isn’t what wins people over; results do.

No Gimmicks. Just Good Plugins.

At the end of the day, our focus is on making great software. Tools that fix problems, improve workflows, and help businesses do their best work. No pressure tactics, no artificial urgency.

Black Friday and Cyber Monday are brilliant if you’re after a cheap TV or a discounted pair of trainers. But they don’t fit how we do things. We’d rather let our products and service speak for themselves.

You don’t need to wait for a sale. Our plugins deliver value every day of the year.

So enjoy the seasonal chaos in your inbox. We’ll be here, offering the same solid products at the same fair prices, without any of the fuss.

Filed Under: WordPress Plugins

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